{"id":8417,"date":"2026-05-27T10:39:27","date_gmt":"2026-05-27T13:39:27","guid":{"rendered":"https:\/\/achouimovel.online\/noticias\/proptech-pilar-videos-curtos-corretores\/"},"modified":"2026-05-27T10:39:29","modified_gmt":"2026-05-27T13:39:29","slug":"proptech-pilar-videos-curtos-corretores","status":"publish","type":"post","link":"https:\/\/achouimovel.online\/noticias\/proptech-pilar-videos-curtos-corretores\/","title":{"rendered":"Proptech Pilar inova com v\u00eddeos curtos para corretores de im\u00f3veis"},"content":{"rendered":"\n

A proptech Pilar implementou uma funcionalidade de v\u00eddeos curtos em sua plataforma PilarHomes, transformando a jornada de busca por im\u00f3veis<\/a> em uma experi\u00eancia din\u00e2mica e altamente interativa. Focada no segmento de alto padr\u00e3o, a ferramenta permite que corretores atuem como produtores de conte\u00fado, elevando o engajamento e otimizando a convers\u00e3o de interessados na aquisi\u00e7\u00e3o de propriedades residenciais de luxo.<\/p>\n\n\n\n

A transforma\u00e7\u00e3o digital e o papel do corretor criador<\/h2>\n\n\n\n

O mercado imobili\u00e1rio brasileiro atravessa uma fase de digitaliza\u00e7\u00e3o intensa, e a recente atualiza\u00e7\u00e3o da Pilar reflete essa tend\u00eancia. Ao introduzir um formato de feed vertical, a plataforma possibilita que os profissionais do setor apresentem unidades de forma intuitiva e visual. Essa abordagem transforma o corretor de im\u00f3veis em um criador de conte\u00fado especializado, capaz de destacar os diferenciais t\u00e9cnicos e est\u00e9ticos de cada propriedade de maneira eficiente.<\/p>\n\n\n\n

Esta tecnologia busca reduzir a burocracia na busca por im\u00f3veis<\/a>, tornando o processo mais fluido. Para investidores e compradores finais, a visualiza\u00e7\u00e3o din\u00e2mica facilita o entendimento da planta, dos acabamentos e da localiza\u00e7\u00e3o, elementos determinantes para a concretiza\u00e7\u00e3o de grandes neg\u00f3cios no mercado imobili\u00e1rio. A mudan\u00e7a no formato de exibi\u00e7\u00e3o aproxima o p\u00fablico da realidade do im\u00f3vel antes mesmo da visita t\u00e9cnica.<\/p>\n\n\n\n

Resultados operacionais e engajamento na plataforma<\/h2>\n\n\n\n

Os indicadores de desempenho da plataforma demonstram a efic\u00e1cia da nova estrat\u00e9gia. A taxa de convers\u00e3o entre usu\u00e1rios que interagiram com o novo formato de v\u00eddeos curtos alcan\u00e7ou 2,3%, um avan\u00e7o significativo em rela\u00e7\u00e3o aos 0,48% registrados no modelo de busca est\u00e1tica convencional. Al\u00e9m disso, o tempo m\u00e9dio de perman\u00eancia no portal saltou de 2,1 minutos para 7,9 minutos, refor\u00e7ando que o formato visual ret\u00e9m a aten\u00e7\u00e3o do potencial comprador por um per\u00edodo maior.<\/p>\n\n\n\n

O volume de im\u00f3veis visualizados por usu\u00e1rio tamb\u00e9m apresentou um crescimento expressivo, subindo de 2,35 para 12,55. Desde o seu lan\u00e7amento no final de 2024, o PilarHomes consolidou uma base de usu\u00e1rios robusta, acumulando mais de 400 mil sess\u00f5es e mantendo mais de 30 mil an\u00fancios ativos. O Valor Geral de Vendas (VGV) transacionado na plataforma j\u00e1 supera R$ 500 milh\u00f5es, comprovando a aceita\u00e7\u00e3o do mercado diante dessa inova\u00e7\u00e3o tecnol\u00f3gica.<\/p>\n\n\n\n

\"Interface
Plataforma PilarHomes utiliza v\u00eddeos curtos para conectar corretores e compradores.<\/figcaption><\/figure>\n\n\n\n

Fonte: Superfeed Im\u00f3veis BR<\/a> <\/p>\n\n\n\n

Fonte:<\/span> Redir<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"A proptech Pilar lan\u00e7a feed de v\u00eddeos curtos para corretores, aumentando a convers\u00e3o e o engajamento na busca por im\u00f3veis de alto padr\u00e3o no Brasil.","protected":false},"author":1,"featured_media":8416,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"proptech","_yoast_wpseo_title":"Pilar inova no mercado imobili\u00e1rio com v\u00eddeos curtos para venda","_yoast_wpseo_metadesc":"A proptech Pilar lan\u00e7a feed de v\u00eddeos curtos para corretores, aumentando a convers\u00e3o e o engajamento na busca por im\u00f3veis de alto padr\u00e3o no 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